Tuesday, June 14, 2011

"All Natural" doesn't mean anything!

I've spoken about the marketing schemes of food products in current times (Marketing vs. Real Health Benefits). And I've been waiting for an article like this to be posted for all to see.


It makes me happy to see Peace Cereal getting exposed for their wrong doing. It's one thing not knowing better, but trying to deceive customers is just wrong. 

As this article states, "Natural doesn't have any regulatory meaning while organic does."

"According to the USDA, organic food is produced without using most conventional pesticides or fertilizers made with synthetic ingredients or sewage sludge. It also must be free from bioengineering or ionizing radiation. Organic meat, poultry, eggs and dairy products must be free of antibiotics and growth hormones.

There are no such requirements for food that is labeled natural, and companies are left to determine for themselves what that means."

How have YOU been shopping? Do you buy "natural" or "organic?" Will this make you switch?

As I always say, USDA ORGANIC ORGANIC ORGANIC. "Natural" is relative. 
Get rid of pesticides, antibiotics, and other additives not necessary in our food.

And yet there's another company being accused of misleading customers, and this time it's an "Organic" company (Organic Valley). I do hope it's just a finger being pointed and doesn't end up being true because outside is outside, not in porches. However, I do think that the brand is trying hard to give their customers what "Organic" means and there is just some misunderstanding in the full definition (unlike Peace Cereal).

2 comments:

Nancy Cavillones said...

I love Marion Nestle's book, What To Eat because she explains what all these terms mean-- organic, natural, etc. Thanks for that link to the Organic Valley story. Now, I'll have to make sure the cartons are marked pastured...

Unknown said...

You're SO welcome!